Orthovital

Task: Create a fictitious and futuristic product which uses multimedia elements.
Include naming, texting, visual identity and a suitable product presentation.

Solution: Orthovital is an electricalelectronical shoe sole that collects parameters of your body from your foot sweat. The received data are automatically sent automatically to an Orthovital Center where they get analyzed. According to the results you get periodic updates about your health, personalized cooking suggestions and optional food delivery.

The goal ist to prevent diseases or to identify them on a very early stage.

Speaker: Uwe Lach, Music: Chilly Gonzales