CDreiDrei
CDreiDrei
Task: Develop a campaign for the archeaological excavation „C33“ of State Office of Archaeology Saxony in Chemnitz.
Team work.
Contributions: team lead, naming, color scheme, typographic concept, media plan, poster design
Solution: On an early point we noticed that the appropriate URL www.c33.de was already bought by a brothel. To avoid confusion we chose www.cdreidrei.de and a took the name CDreiDrei for the whole campaign.
According to the State Office, excavations always generate a huge public interest. So the goal was on one hand to inform people who are usually interested and on the other hand to reach a younger target group. As consequence we mixed a conservative layout and typography with bright colors and geometrical elements.